SEO legend Neil Patel regrets spending 16 years building his personal brand. And he recommends you don’t follow his example! He’s discovered that building your company on your personal brand alone constrains it. Such a company is harder to sell, harder to expand, and harder to diversify. If you want maximum long-term growth and your organization to thrive after you sell, retire, or die, then the best thing is to build a company brand that isn’t dependent on you. Just think “Apple.”

Read more: I Wish I Never Built a Personal Brand

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