Search engine optimization (SEO) is a critical factor for increasing website traffic. Since more than forty percent of revenue is a function of organic traffic, on-site SEO must be a particular focus.
On-site SEO allows webpages to be indexed properly on SERPS, or search engine results pages. Since most people use search engines to find virtually everything they need, climbing the ranks or various engines can ensure success. Put simply, you want to show up on Google’s first page.
This will lead to more traffic, which will lead to more leads, and ultimately end with more business.