It’s old news to focus on SEO by using scannable content and keywords. This article shows how to compete with Google, who owns more than 80% of the search engine market by building a quality pillar page and linking content to it, thus improving your ranking as a lead provider on a topic. It advises to write to voice-search using more natural language. Add video for those who can’t be bothered to read. And do still pay attention to keywords.

Read more: The ultimate SEO guide for B2B technology companies

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