Gift purchases do not have to only occur online with retail giants such as Amazon, often local businesses offer shipping options. Although a small percentage of the businesses sampled offered. Shipping options, the author stresses the importance of smaller businesses considering the option of offering shipping services. In this manner these businesses would be able to recover some of the lost sales they have encountered due to larger retailers such as Amazon and eBay. The author stresses tactics such as advertising through social media, websites, and through word of mouth with cashiers for example as a way to inform customers of the intended shipping abilities.

Read more: How to Win Some Local Customers Back from Amazon this Holiday Season

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