There is a four step process that you can follow in order to determine if you need to use local pages. The first step is to know your key transaction terms. This is a very important thing to understand. The second thing you are going to need to do is categorize your keywords as implicit and explicit, or near me and then you need to log their search volumes. This is another very important step to follow.
Read more: Do You Need Local Pages? – Whiteboard Friday