Content marketing and link building are not the only ways that you can boost up your overall rankings as a site and business. Google ranks things based on what people love to look at. If it did the opposite then people would slowly stop using Google. Google really does care about your input and they want to rank the sites that you like the most. Optimizing your click through rate is one thing that you can work on.
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Organic traffic campaigns for websites, blogs, Facebook, and Twitter.