If a company was approached for Search Engine Optimization, then it would be best to obtain as much information about the current status of the website to achieve such purpose. You must be in line with the website’s vision, but also give it a competitive edge. Knowing what has and hasn’t worked in the website’s history will save a lot of time in creating a realistic plan for the website. It is helpful to have a monitoring system in place to test a potential solution to see if it is a good fit for the website.

Read more: Better Than Basics: Custom-Tailoring Your SEO Approach

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