A search engine optimization writer has published an article on how to do research on keywords – the terms used by people when they are doing a search for a particular good or service. The writer states that the company should ask three basic questions. The company should consider what a customer is looking for, how many potential customers are looking for something, and how they want to receive that information. She recommends using a keyword research program. She ends by offering her company’s keyword template.

Read more: Rewriting the Beginner’s Guide to SEO, Chapter 3: Keyword Research

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