A digital marketing firm has created a podcast about how to address the fact that a company’s Facebook ad is not getting any conversions – i.e., making a sale from a viewing. Two marketing consultants have set up a checklist of eleven action items. One action is to make sure the ad has been approved by Facebook. Another is check that the ad is not paused. Also, the company should check the pixel id and the ad’s scheduling.

Read more: Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

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