Don’t directly sell your product–use subconscious marketing instead. Do this by getting your customers to see you as credible–make them want to be like you. Another way is to get your customers to think your product is hard to find and therefore more desirable. The final way is to engage your customers’ amygdala, or primitive brain, by using sensory language in your advertising. Using all three tactics will make your products almost irresistible to your target market.

Read more: Subconscious Selling: Your Customers Won’t Buy Without These 3 Elements

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