This article discusses how a potential customer‘s first interaction with your brand occurs on Google, during the searching process, rather than on your company’s page. In order to even get a potential customer to your page, you have to get them to click on the link from Google. When someone is looking for your webpage, they may come across reviews. How your wording comes across along with how others have reviewed your brand will affect whether or not someone is even willing to give your brand a chance.To change this, you can make requests that Google change the rank of which sites pop up with certain keywords, or which reviews are shown first. By managing your reputation, you alter the first perspective people have when searching for your brand.
- To rank higher you can change up some of the words that appear when searching on google
- To change your ways you can check your reviews and take some influence from those.
- Without soliciting for reviews you can word it to promote that you would like reviews.
“A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates.”