Looking ahead at SEO (search engine optimization) rankings.
Data for the method shows a growth of nearly 10,000 visitors to the web page month over month, despite the new month only being 2 days longer. They didn’t believe the effect on their traffic, so they used the method again and again and saw larger gains in web traffic over a period of a few months.
The author on neilpatel.com posits that by building their brand Google placed them higher in searches because they appeared to be an authentic website, a source for the information people are searching for rather than merely noise inside those queries.
Then the article goes on to discuss how to build a brand online, how popular methods are resource intensive while providing limited benefits, often being short-sighted and so only result in temporary spikes to the website that die down over time. Brand building is then discussed, using the common venues of routine content creation through popular channels, public speaking, blogging, or even company acquisition of more popular IP.
- He accidentally stumbled upon this traffic website but once he tried it once and saw that it worked, he tried it again.
- People googled things like “online marketing” which helped drive traffic
- This accident turned out great because now Neil averages 1 million views on his website per month
“The EX-CEO of Google, Eric Schmidt, talked about how the Internet is becoming a place where false information is thriving. Essentially, the Internet is becoming a cesspool.”