Google Analytics is a useful tool used by millions, but if you don’t set up the right filters, it can be a waste of time and money. You will end up with a lot of useless data that is not indicative of the actual traffic you are generating. You can use a predefined filter or a custom one. Filters should be able to block spam traffic, bots and other threats. it’s easy to do depending on what you want to filter and what you want to keep.

Read more: Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

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