Today’s buinesses need an online presence. But, how to speead your marketing efforts is the question. Social media is relatively cheap and easy. It gets your brand out in front of the public, where you and where study suggests your public also wants it. So, far so good. From a social media platform you can interact with possible customers, answer questions, resolve issues, and benefit your brand with your positive promotion efforts.

However, though tweets and press releases are usually welcomed on social media, ads are generally considered intrusive and avoided. The answer is content marketing. High value content, like videos and blogs, are generally well-regarded and even sought out, a win for all. The down side, is that really good content is easily consumed and must be consistently and constantly replaced, making it an endeavor that eats up time and coin. Clearly, the best marketing scheme involves a dual commitment to both social media and content marketing.

Read more: Content marketing vs social media: what should you be investing in?

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