Basic Principles of Direct Marketing are at the core of every blockbuster ad. The key to any successful traffic campaign is to remember that at the end of the line there really is a human being. The whole idea of online marketing is to start a conversation. Begin with the end in mind. Determine how you are going to sell before you spend any money generating leads. The Phone Funnel Framework. The Conversion Point comes when someone schedules a call with you.
Leads must become Prospects before they become customers. A Critical success factor is that there is congruencey between the response mechanism and the delivery mechanism.

Read more: Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

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