Visuals show your products without you yelling about how great they are (I’m picturing OxiClean commercials). Images allow viewers to make their own decisions without feeling pressure from your business, removing the dreaded used-car salesman from the scenario. So walk the line between wielding your influence and coming off too pushy, which means you’ll need to get creative with your product photos. Posting product photo and description after product photo and description is just going to come off salesy. And Instagrammers aren’t there for straight sales pitches.

Read more: 3 Steps to Effectively Use Instagram Marketing to Generate Sales

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