Creating content for your audience to enjoy will earn you more clicks which will ultimately lead to ranking higher. It will also help to establish your reputation as a reliable source and quickly build up a loyal customer base.Algorithms are getting more and more sophisticated. They scan your content sections to understand keywords. If your topic shows your expertise and matches user intent, you’re more likely to rank. •Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks.

Read more: Anchor Text SEO: Everything You Need to Know in 2018

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