With a such a variety of marketing reporting tools, it is hard to make a good choice. … Create high-quality reports: Google Sheets allow for in-depth analysis … data into easily digestible and informative reports and dashboards And marketing organizations want to track campaign effectiveness and ROI. … Your reports and dashboards are only as good as the data behind them, … Include adoption and data quality metrics – Include a dashboard component that tracks Analysts spend hours growing reviews that nobody will learn

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