Your online marketing strategy should expand knto the wold of podcasting. Many marketing strategies rely on guest posting to engage with the public, which certainly has its place, however it can only attract so many new people. Podcasting can reach a different audience. It is also more engaging, can be very inexpensive, and easy! People are more likely to stay as a listener to podcasts and continue following the content. It is a very effective yet somewhat underutilized marketing strategy.

Read more: Forget Guest Posting. Here’s Why Guest Podcasting is King.

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