When you repurpose content you take an existing piece of content and use it in a new way for a new audience. You want to get as many people to see your content as possible. Repurposing content is an ongoing process. Repurpose and repost your best stuff to reach a wider audience. In the first 6 hours a blog post by a top brand will receive 50% of it’s comments. Repurpose your content as an infographic or podcast and your keywords will have a better ranking.

Read more: How to Repurpose Content (and Why it Matters)

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