Sales managers have to motivate their employees in order to achieve sales goals and increase company morale. This is, undoubtedly, difficult work. But without sales, your business will run dry. The first key to drawing water from the well of sales in to completely understand your target clientele. Critiquing a salesman’s pitch from the client’s viewpoint allows a manager to better understand what methods are successful, and which are not. Sales teams operate in two forms. In the first, each salesperson is responsible for every aspect of the sale. In the other, different aspects of the same sale are handled by different specialists. Managers should provide clear and constructive criticism and provide feedback and sales strategies. Communication is key, and communicating satisfaction is paramount to success.

Read more: How to Manage a Sales Team: Killer Strategies in 2018

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