For a long time, individual keywords were the go to for developing rank on internet searches: to simplify, the more times you used a keyword or a set of keywords, the higher the chances you had of being highly visible to searches. But now, people search with phrases or “intent”. So, to once again help your content become highly visible, you need to use phrases instead of keywords, and group your content around articles and related ideas.

Read more: Here’s How to Rank for Multiple Keywords with One Piece of Content

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