Traditionally social networking via twitter has been deemed as a must within the marketing industry, as of 2018 though new data has emerged that shows that might not be true. Spam, scams, and bots are all a massive problem on the platform that are turning numerous users and marketers off. There are however, ways that you can overcome it’s shortcomings and use it as an effective tool to keep current customers happy while potentially reaching a larger audience.

Read more: Is Twitter Worth Your Time? Here’s What New 2018 Data Says About Twitter for Marketing

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