One of the most influential Instagram trends of 2018 is easier mobile purchasing. Last year, the platform added Instagram Shopping. When Facebook acquired Instagram in 2012, everyone’s greatest fear was that Instagram would become a pay-to-play platform like Facebook. Instagram’s new shopping Instagram feature is set to launch this year and it’s going to change the eCommerce Instagram marketing game. In 2018, it’s completely normal for brands to have very low organic reach on Facebook, with most brands and small businesses relying on Facebook ads to get their content seen.

Read more: 6 Instagram Marketing Trends To Be Aware Of In 2018

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