In order for customers, or potential customers, to continuously purchase from the same vendor, Kissmetrics suggests sending behavior based emails. This is called email engagement. Some vendors send reminder emails right after a purchase, but Kissmetrics suggests sending a reminder email after the appropriate amount of time has passed since the initial purchase. Another tactic they suggest for having a customer return is sending a coupon. In order to get feedback on products, they suggest emailing the most convenient method which only requires one click. All of these tactics require a lot of data collection and analytics.

Key Takeaways:

  • Repeat customers can be the difference between success and failure
  • using email is a great way to reach out to your customers
  • sending them product updates and thank you emails is a great way to remind them of your business

“Kissmetrics is a data-driven segmentation and engagement solution built to provide marketers with deep behavioral insights to power more targeted emails and ads.”

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