The goal of this article is to clue in marketing professionals on the latest trends in mobile advertising, since mobile devices are a larger part of our lives. One of the key components is taking advantage of the huge volumes of data produced by consumers. The second component is creating ads that are more than just static, they should be videos as well. The third is integrating buying and selling options with existing apps. The fourth is creating apps that do more for the consumer, integrating multiple products under one app. The final trend is to be the change. There is no telling what trends will work and which ones will not, so try new things.
- People are using their mobile phones at a faster rate than their desktop.
- Marketing companies need to change their methods in order to keep up with the fast pace of mobile usage.
- There will be more emphasis on the relationship between mobile apps, e-commerce and social media platforms.
“More than 50 percent of all Americans who access the Internet do so on a mobile device, and the trend is expected to grow. And mobile traffic has now exceeded desktop traffic.”