We all know google has the largest market share when it comes to searches and web traffic. What we continue to neglect are multiple other ways of getting our advertisements and info out to the masses. Places such as Facebook and Adwords get overlooked often. We should expand our criteria and spread our wings to include every possible method. If we stay stagnant, our competitors will shine brighter than we can ever hope to shine.
- Google constantly changes its AdWords algorithm, thus making it an unpredictable and unreliable method for garnering attention.
- Despite Facebook’s declining numbers, its still a prime way to get yourself seen by prospective viewers.
- LinkedIn is a great way to help people find valuable and useful information, which can be a gateway to them scoping your site.
“If you put all your eggs in the Google basket, you could easily end up with no eggs and an empty wallet.”