A company’s brand is a key part to their success. It can take years for a company to build up their brand and get it to be a household name. Every brand has certain things that they stand up for that will make loyal and new customers think highly of them. Companies use advertising and other ways of communication to get out what the brand is about and what it stands for. The products and services that are associated with a brand have to follow the guidelines that the brand has come up with and has shown to their customers, otherwise it will hurt the brand.
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