Building a successful online community requires time and thought. The best online forums are those that pertain to a community’s lifestyle, not centered around specific products. Members need opportunities for discussion and the generation of new content, allowing them to connect with each other more extensively and making it more likely that they will come back. Though the process of building a community is slow, and most members will never participate directly, a successful online community has myriad benefits for companies.

Read more: 5 Myths That Kill Thriving Communities (And How to Avoid Them)

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