Knowing what keywords your target audience is searching for will help your business grow and thrive. There is a simple Google document spreadsheet that can be opened on your computer that you can manipulate and use to narrow down target words. There are also various websites that can suggest target words just by inputting your company’s objective. Next, use the program Moz to analyze the keywords you have chosen. This will show you how effective it will or will not be with your target audience. Go with keywords that most fit your company, have the most people searching for them, and that are not connected to a competitors company.
Read more: The Kissmetrics Guide To Keyword Research