Content marketing is gaining popularity because society is demanding it. Content marketing does not push unwanted, irrelevant products onto the consumer. However, it is an evolving concept. It is 62% cheaper than standard marketing techniques but generates more revenue. Ad blockers are not required or needed when using content marketing. Most consumers learn about a product while reading an article, opposed to an ad. Content marketing shares content by paying attention to trends. Many people are leaning to videos instead of reading lengthy blogs. It is personalized content and soon it will be delivered by assisted devises such as google home and echo.
Read more: Content Marketing in 2018 and Beyond