The customer experience is powering the fastest growing brands out there. The future of retail has many people excited due to the fact that many brands want to create a unique experience for their customers. Consumers want something more than a newsletter in their email. They desire things like easy tracking as well as personalization. Having a community is more important to them than having just a product. The better brands know their customers, the more personal they can get.

Read more: How the Customer Experience is Powering the Fastest Growing Brands

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