Marketers might be surprised to see paid ads fail over time. Social media ads are important, but don’t tell the whole story either. There may be a good reason why these paid ads will fail over time. Go back to the drawing board to learn a little more about paid ads as well. That is sure to entice people who want paid ads to take effect. Paid ads will make a difference for many who follow them.

Read more: The #1 Reason Paid Ads (On Search, Social, and Display) Fail – Whiteboard Friday

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