When a potential SEO client contacts you, that means it is a potential close! An MQL can become an SQL in just a few steps. When the client initially contacts you, it is very important to reply as early as possible. Next, is getting a phone call scheduled! After the first phone call you will know if they are qualified and you can get more information about the project. A follow up email always follows the phone call as to give time to decide if this project is worth working on and deciding whether to pitch the project.
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