SEO stands for search engine optimization. It is something that will increase both the quality and quantity of website traffic. It will also increase the exposure to your brand. It does this through non paid search engine results. SEO is as much about people as it is search engines. It is all about understanding what people are looking for when they are online. It is about the words they are using and the answers they are seeking.

Read more: Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101

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