Anyone can start a blog. But without an audience, without clicks and readers who could turn into customers and clients, it can feel like a waste of time. Most Americans have either a computer or a smartphone, and are a potential online click for your content. And research has shown marketers who look to emphasize blog content are more likely to make money than those who pursue other avenues. And better; most online consumers are looking for blogs to connect with.
Read more: How to Convert Blog Readers to Leads