The article shows the three steps to build a perpetual traffic machine. It describes how in the episode you will learn how to boost your conversion and re targeting campaigns over six months. It also explains of a BCS triangle. A BCS triangle begins with B at the top for ten to twenty percent of the advertising. C is the middle of the triangle. It is fifty to seventy percent of the ad spend. S is the bottom of the triangle which is the remainder of the ad spend.
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