The article shows off seven tips to an effective B2B marketing strategy. They say you want to build a strategy that is future proof. Buyer personas are your ideal clients. They are real people with changing needs and schedules. They say to be the journey and to know if you have planned for the buyers journey. Be green and recycle content to save the planet by doing a content audit and analyze it to see what will work and what won’t.

Read more: 7 tips for building a super-effective B2B content marketing strategy

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