This article assesses the effectiveness of content marketing. The author proposes that it is an underutilized technique that, if used correctly, can lead to a large surge in target to a company’s website, marketplace, etc. Some tips that the author gives is to utilize the algorithm used by Google in order to make sure the information on the product is reaching as many viewers as possible, and goes into detail on how to tweak ads to use the algorithm effectively. The article also proses small improvements that can be made, and mentions the importance of social media. In addition to this, there are also multiple business practices listed such as watching competition, and setting up a relevant landing page for products.
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Organic traffic campaigns for websites, blogs, Facebook, and Twitter.